FWI is building a team to support Puerto Rico Department of Housing (PRDOH) Communication Services program for the Community Development Block Grant for Disaster Recovery (CDBG-DR) and Community Development Block Grant for Mitigation (CDBG-MIT). The Media Planner/Media Buyer will translate program objectives into comprehensive media strategies, develop media plans across traditional and digital channels, and build measurement plans to track campaign performance and outcomes.

FWI has been recognized as a Top Workplace by the Washington Post in 2024 and 2025, offering excellent growth opportunities in a collaborative environment. 

**Position is contingent upon contract award**

Work Schedule and Location:

Hybrid: This part-time hybrid position will work Monday through Friday 23 hours per week, with some onsite work in San Juan, Puerto Rico.

• Translate PRDOH program objectives into comprehensive media strategies with audience targeting, channel mix, KPIs, budgets, and calendars
• Develop Media Briefs and Media Plans with objectives, tactics, flighting, frequency targets, and creative specifications
• Select and justify channels (TV/radio/print/OOH/digital/social/programmatic/search) with data-backed rationale
• Negotiate and purchase media inventory across all platforms according to approved plans and budgets
• Prepare and manage insertion orders, contracts, addendums, and compliance documentation
• Configure, monitor, and optimize campaigns including targeting, bids, placements, creative assignments, frequency caps, pacing, viewability, and performance metrics
• Conduct A/B tests, implement makegoods, and enforce quality controls (brand safety, exclusions, verification)
• Build measurement plans with KPIs, tagging requirements, and coordinate dashboards with analytics teams
• Manage trafficking, creative swaps, and ensure proper specs, naming conventions, tags, and accessibility elements
• Collect proof of run documentation and reconcile invoices against deliverables
• Submit post-buy reports with performance analysis, variances, insights, and optimization recommendations
• Maintain performance dashboards, flag risks/deviations, and propose corrective actions
• Coordinate with internal/external teams, agencies, municipal partners, and subrecipients for integrated campaigns
• Ensure compliance with PRDOH branding, federal disclaimers, publicity blackout periods, and data use policies
• Conduct status meetings and provide updates on campaign performance, delivery, and budget utilization

Required: 

• Bachelor's degree in Communications, Marketing, Advertising, Business Administration, Journalism, Statistics, Operations Research, or related field
• 4+ years of experience in multichannel media planning AND buying (both traditional and digital channels required)
• Proven track record of negotiation, media optimization, and budget management
• Proficiency with GA4, audience platforms, reach/frequency models, GRP/TRP calculations, Meta Ads Manager, Google Ads, DV360/programmatic platforms, and ad servers (e.g., CM360)
• Advanced Excel/Google Sheets (modeling, budgets, pacing) and PowerPoint/Slides
• Knowledge of brand safety, ad fraud detection, viewability metrics, third-party verification, and proof-of-performance standards
• Experience with insertion orders, contracts, compliance documentation, and invoice reconciliation
• Understanding of attribution models, A/B testing, UTM tagging, trafficking, and creative specifications
• Practical knowledge of brand guidelines and government advertising compliance requirements
• Excellent oral and written communication skills in both Spanish and English (bilingual required)

At FWI, we place the highest importance on creating an exceptional employee experience. You'll have opportunities to achieve your career aspirations through internal promotions, professional development, and other recognition and rewards programs. Join our team and take advantage of the many benefits we offer, including:

• Health Insurance
• Dental Insurance
• Vision Insurance
• Long-term and Short-term Disability Insurance
• Life Insurance
• 401(k) Plan
• Holiday Pay
• Paid Time Off

Negotiable